

Years of coffee, tea, red wine, and everyday wear can quietly dull your smile before you even notice. Professional teeth whitening is one of the fastest and most rewarding ways to refresh your appearance without any invasive procedures, delivering noticeably brighter results in as little as a single appointment. If you have been thinking about brightening your smile before a big event or simply want to feel more confident day-to-day, this is one of the most accessible cosmetic upgrades available.
At New Day Dental Medical Aesthetics, we provide professional-grade whitening treatments tailored to your goals and your lifestyle. As part of our cosmetic dentistry services, our team works with you to find the best approach for your smile, whether that means a quick in-office session or a custom take-home system you can use on your own schedule. Led by award-winning dentist Dr. Jordan Tucker, DDS, we are committed to safe, effective results that look natural and last.
Choosing between in-office whitening and a take-home kit comes down to your timeline, budget, and personal preferences. Both options deliver professional-level results that go far beyond what drugstore products can achieve, but they work in different ways.
In-office whitening uses a high-concentration hydrogen peroxide gel applied directly to your teeth by our dental team. According to the American Dental Association, in-office whitening agents can brighten teeth by three to eight shades in as little as 30 to 60 minutes. Our team protects your gums and soft tissues throughout the process to keep you comfortable while the whitening agent does its work. This is the ideal option for patients who want dramatic results before a wedding, reunion, or other upcoming event.
Our professional take-home kits include custom-fitted trays made from impressions of your teeth, along with a professional-strength whitening gel. You wear the trays for a set amount of time each day, usually over two to four weeks. Because the trays are built to fit your mouth exactly, the gel stays in even contact with your teeth and does not spill onto your gums. Many patients appreciate the flexibility of at-home whitening while still achieving results that rival those of in-office treatments.
Zoom whitening is one of the most widely recognized in-office whitening systems available today. It pairs a professional-grade hydrogen peroxide gel with a specially designed LED light that speeds up the whitening process. The light activates the gel, helping it break down stains more efficiently deep within the enamel. Zoom sessions typically involve three to four 15-minute cycles of gel application and light activation during a single appointment, and patients often leave with noticeably brighter teeth. Any temporary sensitivity that follows usually fades within a day or two.
For patients in Cary considering Zoom whitening, the biggest advantage is speed. You can come in during a lunch break or between errands and walk out with a visibly whiter smile. Our team evaluates your teeth before treatment to confirm you are a good candidate and sets clear expectations about the level of improvement you can realistically achieve. If you are also exploring other cosmetic options, our porcelain veneers and smile makeover services can work alongside whitening to address a wider range of concerns.
The cost of professional teeth whitening depends on the type of treatment you choose and how much discoloration needs to be addressed. In-office whitening treatments generally range from $300 to $600, while professional take-home kits tend to be a more budget-friendly option. These are general ranges, and your specific cost will depend on your individual treatment plan.
Teeth whitening is typically considered a cosmetic procedure and is not covered by dental insurance. At New Day Dental Medical Aesthetics, we offer an affordable in-house VIP membership plan for patients without insurance to help make care more accessible. It is also worth noting that over-the-counter strips and whitening toothpastes, while less expensive upfront, often require weeks of use for modest improvements and can produce uneven results.
Professional whitening delivers more consistent, longer-lasting outcomes under the supervision of a dental team that knows your oral health history. Patients who keep up with regular dental exams and cleanings and practice good home care tend to get the best long-term value from their whitening investment.
Most adults with healthy teeth and gums are great candidates for professional whitening. The treatment works best on extrinsic stains caused by food, drinks, tobacco, and general aging. Patients with intrinsic staining from medications or dental trauma may benefit more from other cosmetic options, and our team will help you understand which path makes the most sense for your smile.
Before beginning any whitening treatment, we perform a thorough evaluation to check for cavities, gum disease, and existing restorations, such as crowns or fillings, that will not respond to whitening agents. This step helps ensure your results are even and that your oral health is in good shape before treatment begins. If you have sensitive teeth, we can adjust the gel concentration or recommend a take-home system with shorter application times to minimize any discomfort. Our goal is always to make the process as comfortable and rewarding as possible.
Dr. Jordan Tucker, DDS
Owner & Lead Dentist — New Day Dental & Medical Aesthetics
Dr. Tucker earned his dental degree from West Virginia University, where he was also a scholarship student-athlete. He has been recognized as an award-winning dentist among top dental professionals in the United States, and he brings that same attention to detail to every teeth whitening treatment he designs.
Using digital smile design technology, Dr. Tucker helps you preview your results and select a shade that looks bright and natural, whether you are brightening your smile on its own or pairing it with other cosmetic treatments.
Meet Our Full TeamNew Day Dental Medical Aesthetics is recognized as one of the top three most technologically advanced dental practices in the United States, and Dr. Jordan Tucker, DDS brings years of experience as a private practice owner, clinical faculty member, and cosmetic dentistry provider. Our dedication to patient care, paired with advanced technology, means you get results that are both safe and stunning. We are proud to serve families and individuals throughout Cary and the surrounding Triangle area with personalized cosmetic care.
If you are ready to see what professional teeth whitening can do for your smile, we are here to help you get started. Contact us today to schedule a consultation and find out which whitening option is the right fit for you.